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To Rhodes employees, partners:
In order to cooperate with the implementation of the company's development strategy, enhance the personal identification and communication of Qingdao Rohde brand, and further enhance the overall brand image of Qingdao Rohde, the company decided to start the new version of the enterprise VI system from now on.
I. Full Company Name and Abbreviation
Chinese name in full: Qingdao Luode General Machinery Equipment Co., Ltd.
Zhongwei abbreviation: Qingdao Rhodes, Rhodes Pump
English name of Token: Qingdao Luode General Machinery Co., Ltd.
English abbreviation: Luode pumps
Second, the new logo and use
(1) New logo
Color tone: blue.
Curve: represents the fluid,
Third, Daoshengyi, Lifelongtwo, Lifelong three, Lifelong all things, the metaphor shows that the enterprise is endless and develops for a long time.
Thirdly, it is also a sign of three-legged standing, such as exhibition, big, stable, foundation and so on.
Triangle, stable. On this basis, the factors injected into humans are manifested spiritually.
Blue: the sea, deep, broad, mindful, fluid. Yellow, industrial, temperature, warm.
Impeller: The rotor is the core symbol of the pump. The rotor profile is well-designed, with the combination of heating and cooling, and the combination of the virtual and the actual, in line with Chinese traditional philosophy.
New Chinese-style English design, traditional Chinese fonts, complete, complement each other
(Two) logo combination
|Single graphic||Horizontal||Vertical||Chinese-English composite|
(III) Main application scope
1. Administrative office system: business cards, domestic envelopes, stationery, briefcases, totes / environmental bags, paper cups, employee badges, etc.
2. Multimedia office system: PPT template.
3. Conference system: conference tables and cards.
4. Online media system: Official Weibo (Weibo / WeChat) logo specifications, etc.
5. Environmental guidance system: Secretary flag, roof logo, reception desk and background board, general index card, floor index card, floor indicator, department identification card, public facility logo, etc.
6. Clothing system: work clothes, hard hat, etc.
7. Vehicle system: commercial vehicle, after-sales service vehicle, etc.
Third, the use requirements
1. Before September 1, 2019, print promotional materials, product packaging, office consumables, gifts, etc. that have been printed with the old version of the company's logo will continue to be used until they are used up;
2. After September 1, 2019, the materials produced by the old company logo and production related materials must be rectified and replaced with the new company logo within 1 month;
3. Each department strictly implements the new logo system in a standardized manner. It is necessary to consciously maintain the company's brand image and not to change the logo structure and standard templates without authorization.
4. If you need to use the new generation Logo logo source file, please contact the e-commerce department.
The company's website www.luodeb eng.com/www.roeder.com.cn/www.luodebeng.cn/ has replaced the new version of the logo and the standard color. Please know and inform each other. Thank you again for your support of Qingdao Luode With a new look, Rhodes will work with customers and partners to create greater value.
Qingdao Luode General Machinery Equipment Co., Ltd.
September 4, 2019
Lu Gongwang Security No. 37021402000887